Thanks Cosmic for the kind words! We greatly appreciated!!
daddybird292: Thank you for mentioning about our services and maybe we take a moment here to share some of our SEO service experiences (not sales).
There's no magic bullet as nobody knows the secret source that Google (or other) is using.
However certain things that SEO provider can help:
Onsite:
1) Ensure site owner is targeting the proper and reasonable keywords
2) Ensure the site's structure and content level is appropriately tuned and "most" optimized for search engines to index
3) Setup certain basic thing where typical site owners are not aware: Robots file, Webmaster accounts, Analytics tracking, Sitemap submission, Check broken & duplicated links, check duplicated content and URL structure, etc...
4) For site that has vBSEO, tuning and making the most use of its features and functions will help too
Offsite:
1) Submit to the search engines, social bookmarking sites, create relevant backlinks, etc
2) Depends on the service level, there'll be ongoing articles write up, PR submission, etc etc.
Now.... One thing that we cannot stress more than anything.... SEO works DO NOT EQUAL to automatic high rank. If you hear SEO provider guarantees you #1 ranking on any keyword that you pick, run away from them and save your money.
We had client that used for our service, and expect magic will happen.... it will not, as SEO provider does not have control of the most important thing: Content
As Maximilian2 pointed out, content is what it counts. If a site owner is on tied budget, spend the money on content creation. No (honest) SEO provider can promise you to rank #1 with a junk site that offers nothing unique, valuable, and frequently updated content. They "could" but may be with some keywords combinations that nobody will type in
Our honest suggestion for any site/forum owner is to focus on the community and the passion why you start the forum. With the constant hard work, care, listening to the members, & offer great content and service to the community, things will pick up on its own. SEO will help but nothing more important than focusing on your core strength of your site. Work on it and good things will follow. We’ve worked on many forums that spent thousands to play with widgets, “SEO” and theme, but no attention or resources was put into growing the community… You know what the outcome that will be.
By the way, we're not "expensive"
If you search for SEO services, there are companies that charges hundreds if not thousands per month... For similar stuff.... it's all depends on how you market it.
I better stop here and we need to be more active here, forgive us Cosmic and Fillip!